What Long-Tail Keywords Are Important for SEO Marketing
On the surface, choosing keywords for an SEO campaign can sound simple, but that’s far from true. Those short, simple keywords that are essentially a list of your products and services will rarely yield the results you’re looking for. Instead, you need to rely on long-tail keywords—longer phrases that searchers are likely to use—to target specific searchers and draw in traffic. Keep reading to learn more about why long-tail keywords are essential for an SEO campaign. More Targeted Search Intent As mentioned above, long-tail keywords are longer, more specific phrases that searchers use when they are closer to deciding on buying a product or service. For example, instead of searching for a broad term like “solar panels,” a searcher with more intent to purchase might search for something like “best solar panels for small homes in Florida.” This shows a clear intent from the searcher and, by using it as a targeted keyword, helps you attract visitors who are already looki...